Abstract:
This paper presents a comprehensive analysis of the trade area for the retail businesses of Sault Ste. Marie, Ontario, a city located on the North shore of the juncture of Lakes Superior and Huron. The study aims to determine the spatial distribution and the characteristics of the trade area using a multifaceted approach that combines the drive time method, focus groups, radial analysis, and geographic information system (GIS) software. The research provides valuable insights for local businesses, policymakers, and researchers, informing location decisions, market analyses, and strategic planning. The analysis reveals that Sault Ste.Marie’s trade area extends from the city itself to neighboring areas within a specific drive time threshold, ranging from 143 km to 410 km with drive times of about 99 minutes to 260 minutes between secondary and tertiary trade areas. The study contributes to the literature on trade area analysis and its implications for urban development and economic planning, with particular relevance to mid-sized cities in comparatively remote locations.The findings highlight the economic vitality and trade opportunities in Sault Ste. Marie, emphasizing its competitive advantages, access to customers, and a flourishing research and development sector. The research methodology and findings can serve as a framework for analyzing trade areas in other regions, offering a broad understanding of retail trade and its spatial distribution.
Researchers:
Muskaan Premji, Dr. Nusrate Aziz and Dr. Sean Meades
Dates:
2024
